Retail Reinvents Itself
Digital transformation and rising consumer expectations are forcing change in this fast-moving industry.
Traditional retailers know that to stay relevant, they must provide tailored, unified, omnichannel customer experiences across multiple channels. They need to update the function, role, and appearance of their physical stores. And they must vastly improve supply chain efficiency. All at the same time. It’s a tall order for any business.
The New Customer Experience
The digital revolution has reshaped consumer expectations and behavior. Retailers are scrambling to keep up. According to Epsilon, 90% of customers now expect a personalized, omnichannel experience, and nearly half of shoppers will share data with retailers to get it1.
Omnichannel consumers are relatively big spenders—they represent 7% of shoppers, yet account for 27% of total sales. Compared to the single-channel consumer, the omnichannel consumer spends:2
Data is Key to Success
Retailers who can quickly process and analyze consumer data to inform the personalized, omnichannel retail experiences their customers are looking for will thrive. But customer data often sits in silos; across stores, warehouses, and the rest of the supply chain. Retailers need an integrated, efficient, and highly scalable IT infrastructure to transform their operations: Oracle Engineered Systems.
A Pivotal Time for Retail
Now is the time for retailers to reimagine the future of their business, and go after it. Start your organization’s cloud journey with Oracle Engineered Systems.Learn more